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Deriv aims to automate 85% of ‘routine’ client requests with AI

By David Kimberley

January 21, 2025

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Deriv office in Nicosia, Cyprus

Brokerage group Deriv published a post by its Co-CEO Jean-Yves Sireau on Tuesday, looking at how the company plans on integrating AI into its workforce this year.

Perhaps the most striking feature of this was the claim that the brokerage group wants to automate 85% of what it described as “routine requests” in client services. The goal is to let client services teams focus on more complicated requests instead.

This may seem ambitious but its not without precedent. Credit provider Klarna announced just under 12 months ago that it had introduced its own AI model, specifically for customer requests.

The AI bot was able to handle two-thirds of all of the credit provider’s customer service requests afterwards and the company has since said it plans on cutting staff headcount.

Also interesting was the fact that Deriv is already using AI code generation tools, like Devin and Cursor. Sireau also said compliance and marketing teams at Deriv are using AI tools and that the brokerage group holds regular ‘AI contests’ – with prize pools – for teams or individuals that come up with any tools that can enhance the company’s productivity.

TradeInformer spoke to Sireau and his Co-CEO ‍Rakshit Choudhary last year, where both executives said they believed AI would work to massively increase productivity globally.

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